Business & Finance Portfolio

I am a B2B and B2C content marketing writer. My business and finance writing gives me a chance to do what I love best—interviewing entrepreneurs and executives and profiling them for their potential customers.

Clients include Subspace, Lifestyle Publications, Fairmont Hotels, Hotchkiss Insurance, Bear Technologies, Foundation Inc., Western Lifestyle Retailers, LIDL US, Arizona Food Marketing Alliance, Sierra Pointe Senior Living, Paragon Vision, Sony, VerticalXchange, State Farm Insurance, APL Media, Museum of Northwest Colorado, IKON Office Solutions, SmithKline Beecham, Forest Laboratories, Northwest Colorado Small Business Development Center, Triple O Outfitters, and more.

I can help you with B2B and B2C business content marketing writing including: executive profiles, print and blog articles, ghostwriting, reports, website content, marketing materials, ebooks, social media posts and content, whitepapers, employee manuals, training manuals, marketing materials, newsletters, press releases, product and e-commerce copy, proposal copywriting, speech writing, and more.

See below for my B2B and B2C business and finance content marketing writing portfolio. Please contact me to inquire about your project.

Editor-in-Chief, North Peoria Lifestyle

Susan is the editor-in-chief of North Peoria Lifestyle, an upscale lifestyle magazine (part of the Lifestyle Publications family) for the Northwest Valley in the Phoenix, Arizona area.

North Peoria Lifestyle Cover August 2021

Lifestyle Publications: Adam & Allie Vath of What Ales Ya

Interviewed and profiled Adam & Allie Vath, owners of Glendale, AZ-based What Ales Ya, for the August 2021 issue of North Peoria Lifestyle magazine.

What Ales Ya North Peoria Lifestyle August 2021

Lifestyle Publications: Bravada Yachts

Profile of Bravada Yachts at Arizona’s Lake Pleasant for the August 2021 issue of North Peoria Lifestyle magazine.

Bravada Yachts_North Peoria Lifestyle_August 2021

Lifestyle Publications: Ken Edwins, CHFC

Interviewed and profiled Ken Edwins, CHFC, a Scottsdale-based wealth manager about sustainable investing for the July 2021 issue of Scottsdale Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Robyn Halperin of Robyn's Nest for "Inspiring Women"

Interviewed and profiled Robyn Halperin, owner of Robyn’s Nest, for an article on Inspiring Women in the Premier July 2021 issue of North Peoria Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Lindsay Taylor of Sinful Hair & Blow Dry Bar for "Inspiring Women"

Interviewed and profiled Lindsay Taylor of Sinful Hair & Blow Dry Bar for an article on Inspiring Women in the Premier July 2021 issue of North Peoria Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Amy Vander Linden of Moment of Truth PT for "Inspiring Women"

Interviewed and profiled Amy Vander Linden of Moment of Truth PT for an article on Inspiring Women in the Premier July 2021 issue of North Peoria Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: William Nasralla of DaVinci Luxe

Interviewed and profiled William Nasralla of DaVincin Luxe for the June 2021 issue of Scottsdale Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Women and Finance

Interviewed and profiled Financial Advisor Kristi Morrow of InReach Wealth Advisors for the May 2021 issue of Scottsdale Lifestyle magazine. Focused on financial planning for women at various life stages.

Kristi Morrow InReach Wealth Advisors Scottsdale Lifestyle

Lifestyle Publications: Jessica Wenger of Naked Rebellion

Interviewed and profiled Jessica Wenger, owner of Naked Rebellion, for the May 2021 issue of Paradise Valley Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Pure Passion

Interviewed and profiled Passion Graham, Seven Desert Mountain Clubhouse Manager, for the May 2021 issue of Scottsdale Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: fuse living

Wrote content about Fuse Living for the April 2021 issue of Paradise Valley Lifestyle magazine. Highlighted the owners, the company, the eco-friendly principles, and current trends.

Lifestyle Publications: Lavender Landscape Design

Profile of Lavender Landscape Design and its owner for the March 2021 issue of Paradise Valley Lifestyle magazine. Covered the business, the business owner, and current trends in landscape design.

Lifestyle Publications: Q&A with Caroline Strok of Ocotillo Home Lending

Interview with Caroline Strok of Ocotillo Home Lending for the March 2021 issue of Chandler Lifestyle magazine. A Q&A format helped educate readers about home loans in 2021.

Paragon Vision: Website Landing Page

B2C website landing pages for Paragon Vision. Created research-based landing pages to help consumers understand nearsightedness, learn about Paragon CRT lenses, and make informed buying decisions for themselves and their children.

Lifestyle Publications: Arista Quartz & Natural Stones

Wrote content about Arista Quartz and Natural Stones, a magazine advertiser, for March 2021 issue of Scottsdale Lifestyle magazine. Highlighted the owners, the company, types of stone, and current trends.

Improving Jobsite Safety

B2B website content for Hotchkiss Insurance, targeted to commercial clients across Texas, including those in residential and commercial home building, manufacturing, trade contractors, hospitality, and restauranteurs.

7 Tips to Avoid Distracted Driving

B2B website content for Hotchkiss Insurance, targeted to commercial clients across Texas, particularly those in the commercial landscape industry.

Technology Website Content and Landing Pages for Bear Technologies

Wrote website content and landing pages for Bear Technologies. Particular page content created for Managed IT, IT Services, Cyber Security, Cloud Services, Help Desk Support, and Company Profiles.

Beat the Heat: Heat Safety for Your Employees

B2B website content for Hotchkiss Insurance, targeted to commercial clients across Texas, particularly those in the commercial landscape industry.

COVID-19 Risk Management Center

B2B website content for Hotchkiss Insurance, targeted to commercial insurance clients across Texas. The COVID-19 Risk Management documentation helped answer questions in April and May, 2020.

50 Best Affordable Bachelor's in Economics

Researched and wrote the 50 Best Affordable Bachelor’s in Economics for Accounting-Degree.org, a Red Ventures Company.

10 Best Affordable Bachelor's in Business

Researched and wrote the 10 Best Affordable Bachelor’s in Business for Accounting-Degree.org, a Red Ventures Company.

15 Most Affordable Online Master's in Taxation

Researched and wrote the 15 Most Affordable Online Master’s in Taxation for Accounting-Degree.org, a Red Ventures Company.

10 Best Online Master's Degrees in Forensic Accounting

Researched and wrote the 10 Best Online Master’s Degrees in Forensic Accounting for Accounting-Degree.org, a Red Ventures Company.

35 Best Master's in Finance 2019

Researched and wrote the 35 Best Master’s in Finance 2019 for Accounting-Degree.org, a Red Ventures Company.

45 Best Online Bachelor's in Finance

Researched and wrote the 45 Best Online Bachelor’s in Finance for Accounting-Degree.org, a Red Ventures Company.

LuxeSource.com

Created content for “Inside Edition” that featured five Phoenix-area landscape designers. Also interviewed Julia Buckingham about her new Phoenix retail shop.

LuxeSource.com

Created content for “Radar/Scene” section that featured design studios and a new retail business. The feature included an interview with artist Andy Burgess.

The Lidler 2019

Editor and content creator for The Lidler, an internal employee magazine for Lidl US. You can click below to view a short sample of this proprietary project.

Magazine Advertisement

Created content for Northcentral University advertisement in the March 2017 issue of the magazine for California Association of Marriage and Family Therapists.

Interview and Profile of Honeygirl for Richman Media Group

Interviewed Marketing Professional Kira Brown and Gin Blossoms guitarist Scotty Johnson about their band, Honeygirl, for Richman Media Group.

Interview and Profile of Restaurateur Sam Fox for Richman Media Group

Interviewed Arizona-based restaurateur Sam Fox of Fox Restaurant Concepts for Richman Media Group.

Interview and Profile of Baseball Hall of Famer Randy Johnson for Richman Media Group

Interviewed baseball Hall of Fame recipient for Richman Media Group publications.

Interview and Profile of Designer Whitney Pozgay for Richman Media Group

Interviewed designer Whitney Pozgay for Richman Media Group publications.

Interview and Profile of Craig Jackson of Barrett-Jackson for Richman Media Group

Interviewed Craig Jackson, son of co-founder of Barrett-Jackson auto auctions, for Richman Media Group publications.

Interview and Profile of Sean McLaughlin for Richman Media Group

Interviewed Sean McLaughlin, Phoenix-area news anchor, for Richman Media Group publications.

Interview and Profile of Bank VP Paula Wichterman for Richman Media Group

Interviewed Paula Wichterman, VP at the Private Bank at National Bank of Arizona, for Richman Media Group publications.

Interview and Profile of Comedian Jill Bryan for Richman Media Group

Interviewed stand-up comic Jill Bryan for Richman Media Group publications.

Interview and Profile of Transportation Executive Chad Patton for Richman Media Group

Interviewed Phoenix-based Chad Patton, a leader in the Arizona transportation industry, for Richman Media Group publications.

Northcentral University Advertisement for the National Education Association

Created a half-page magazine advertisement for NCU, appearing in the NEA Magazine.

Northcentral University Email Campaign for Scholarship

Created a email content for NCU doctoral students to encourage them to apply for a scholarship.

Western Lifestyle Retailer: Gearing Up for the Holidays

B2B article about ways retailers can manage seasonal and part-time workers during the holidays. Explores ways to find quality workers, hire the right number of employees, and promote teamwork.

Western Lifestyle Retailer: Footloose & Fancy

B2B article about alternative women’s western footwear. Explores what’s selling, hot trends, and retailer resources.

Western Lifestyle Retailer: Let the Sun Shine In

B2B article covering western-style sandals or flip-flops. Includes marketing, customer tips, and sandal-merchandising tips along with retailer resources.

Western Lifestyle Retailer: Cool Straws Are Hot

B2B article about women’s western hats. Discusses ways to make them work in your retail shop. Discusses trend vs tradition, biggest sellers, profit pointers, keys to retail success, and retailer resources.

Western Lifestyle Retailer: Corral Necklace Customers

B2B article about ways retailers can use custom western jewelry to attract customers. A look at trends, the classics, how to work with artisans, and retailer resources.

Western Lifestyle Retailer: China in a Bull Market

B2B article about the western-tableware market. Discusses quality, style, retail challenges, manufacturers, wholesale shows, and resources. 

Western Lifestyle Retailer: Barbwire—The West is Wild Again

B2B article about a retail shop in North Scottsdale. Discusses retail space design, customer service, and a profile on the owner.