Retail Portfolio

I am a B2B and B2C freelance retail content marketing writer. I specialize in upscale retail, home furnishings, design, luxury goods, and consumer electronics.

Clients have included Lifestyle Publications, Western Lifestyle Retailers, Western Horseman, LIDL US, Arizona Food Marketing Alliance, JN Jewels, EcoFashion, Richman Media, Lifestyle Publications, Green Living Arizona, Ground Repair Shop, Montage Hotels, and more.

I can help you with B2B and B2C retail content marketing writing including executive profiles, articles, blog articles, product and e-commerce copy, newsletters, press releases, marketing materials, reports, website content, ebooks, social media posts and contents, whitepapers, and more.

See below for my B2B and B2C retail content marketing writing portfolio. Please contact me to inquire about your project.

Lifestyle Publications: The Flower Garage

Interview with Scottsdale local, Dani Christakos, who turns a passion for flowers into a business. Written for the November 2023 issue of Scottsdale City Lifestyle magazine.

The Flower Garage

Lifestyle Publications: Spring Clothing Trends

Interviewed Kim Kendall, fashion stylist and owner of Ahwatukee (AZ)-based Clothes Minded AZ about tips and trends for dressing cool and stylish in Arizona. Ran in the May 2022 issue of Ahwatukee City Lifestyle magazine.

Spring Clothing Trends - Susan Lanier-Graham

Lifestyle Publications: Must-Have Travel Products

Travel packing can be difficult. Here are some of our favorite travel products for summer 2022. Written for the April 2022 issue of North Peoria Lifestyle magazine.

Travel Products - North Peoria - Susan Lanier-Graham

Lifestyle Publications: Hot Travel Products

Travel packing can be difficult. Here are some of our favorite travel products for summer 2022. Written for the April 2022 issue of Ahwatukee City Lifestyle magazine.

Travel products - Ahwatukee - Susan Lanier-Graham

Lifestyle Publications: Local Designer Jacinthe Soloman

Interviewed and profiled local interior designer Jacinthe Soloman. Written for the February 2022 issue of North Peoria Lifestyle magazine.

Jacinthe Soloman designer - North Peoria - Susan Lanier-Graham

Lifestyle Publications: Massage Q&A

Interviewed Carrie Weinberg, owner of Desert Sage Bodywork, about ways massage should be part of a wellness routine. Written for the January 2022 issue of North Peoria Lifestyle magazine.

Desert Sage Bodywork - Massage Q&A - North Peoria - Susan Lanier-Graham

Lifestyle Publications: 8 Entertaining Essentials

Profiled eight products that are must-have items for entertaining during the holidays. Written for the November 2021 issue of North Peoria Lifestyle magazine.

8 entertaining essentials - North Peoria - Susan Lanier-Graham

Lifestyle Publications: Local Love

Interviewed and profiled several local business owners. Written for the February 2022 issue of North Peoria Lifestyle magazine.

Local Love - Business owners North Peoria - Susan Lanier-Graham

Lifestyle Publications: Adam & Allie Vath of What Ales Ya

Interviewed and profiled Adam & Allie Vath, owners of Glendale, AZ-based What Ales Ya, for the August 2021 issue of North Peoria Lifestyle magazine.

What Ales Ya North Peoria Lifestyle August 2021

Lifestyle Publications: Homemade Soap by Lex

Interviewed and profiled 12-year-old Alexis (Lex) Escobar, owner of Homemade Soap by Lex, for the August 2021 issue of North Peoria Lifestyle magazine.

Homemade Soap by Lex_North Peoria Lifestyle_August 2021

Lifestyle Publications: Robyn Halperin of Robyn's Nest for "Inspiring Women"

Interviewed and profiled Robyn Halperin, owner of Robyn’s Nest, for an article on Inspiring Women in the Premier July 2021 issue of North Peoria Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: William Nasralla of DaVinci Luxe

Interviewed and profiled William Nasralla of DaVincin Luxe for the June 2021 issue of Scottsdale Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Jessica Wenger of Naked Rebellion

Interviewed and profiled Jessica Wenger, owner of Naked Rebellion, for the May 2021 issue of Paradise Valley Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Sky Wellness

Created content for the April 2021 issue of Scottsdale Lifestyle about Scottsdale, Arizona-based Sky Wellness. Interviewed company representatives and wrote B2C magazine article.

LuxeSource.com

Created content for “Inside Edition” that featured five Phoenix-area landscape designers. Also interviewed Julia Buckingham about her new Phoenix retail shop.

LuxeSource.com

Created content for “Radar/Scene” section that featured design studios and a new retail business. The feature included an interview with artist Andy Burgess.

The Lidler 2019

Editor and content creator for The Lidler, an internal employee magazine for Lidl US. You can click below to view a short sample of this proprietary project.

Experience Scottsdale: Luxury Shopping

Wrote a B2C article about luxury shopping experiences in Scottsdale, AZ for the annual visitor guide for Experience Scottsdale, the visitor bureau for Scottsdale, AZ.

Experience Scottsdale Website Content

I created B2C website content for Experience Scottsdale, the website for the Scottsdale (AZ) Convention and Visitors Bureau.

Montage Magazine: Moisture Makeover

Wrote a B2C article about moisture products available through Montage hotel spas. This article appeared in print in the magazine for the hotel’s guests and online.

Interview and Profile of Restaurateur Sam Fox for Richman Media Group

Interviewed Arizona-based restaurateur Sam Fox of Fox Restaurant Concepts for Richman Media Group.

Interview and Profile of Designer Whitney Pozgay for Richman Media Group

Interviewed designer Whitney Pozgay for Richman Media Group publications.

Richman Media Group: HUB Clothing

Article about HUB clothing in Phoenix for Richman Media Group publications.

Arizona Food Industry Journal: Coca-Cola Enterprises

Wrote a cover article feature about the Coca-Cola Company for the Arizona Food Industry Journal, the monthly magazine for the Arizona Food Marketing Alliance.

Western Lifestyle Retailer: Gearing Up for the Holidays

B2B article about ways retailers can manage seasonal and part-time workers during the holidays. Explores ways to find quality workers, hire the right number of employees, and promote teamwork.

Western Lifestyle Retailer: Footloose & Fancy

B2B article about alternative women’s western footwear. Explores what’s selling, hot trends, and retailer resources.

Western Lifestyle Retailer: Let the Sun Shine In

B2B article covering western-style sandals or flip-flops. Includes marketing, customer tips, and sandal-merchandising tips along with retailer resources.

Western Lifestyle Retailer: Cool Straws Are Hot

B2B article about women’s western hats. Discusses ways to make them work in your retail shop. Discusses trend vs tradition, biggest sellers, profit pointers, keys to retail success, and retailer resources.

Western Lifestyle Retailer: Corral Necklace Customers

B2B article about ways retailers can use custom western jewelry to attract customers. A look at trends, the classics, how to work with artisans, and retailer resources.

Western Lifestyle Retailer: China in a Bull Market

B2B article about the western-tableware market. Discusses quality, style, retail challenges, manufacturers, wholesale shows, and resources. 

Western Lifestyle Retailer: Barbwire—The West is Wild Again

B2B article about a retail shop in North Scottsdale. Discusses retail space design, customer service, and a profile on the owner.