Retail Portfolio

I am a B2B and B2C freelance retail content marketing writer. I specialize in upscale retail, home furnishings, design, luxury goods, and consumer electronics.

Clients have included Lifestyle Publications, Western Lifestyle Retailers, Western Horseman, LIDL US, Arizona Food Marketing Alliance, JN Jewels, EcoFashion, Richman Media, Lifestyle Publications, Green Living Arizona, Ground Repair Shop, Montage Hotels, and more.

I can help you with B2B and B2C retail content marketing writing including executive profiles, articles, blog articles, product and e-commerce copy, newsletters, press releases, marketing materials, reports, website content, ebooks, social media posts and contents, whitepapers, and more.

See below for my B2B and B2C retail content marketing writing portfolio. Please contact me to inquire about your project.

Lifestyle Publications: Adam & Allie Vath of What Ales Ya

Interviewed and profiled Adam & Allie Vath, owners of Glendale, AZ-based What Ales Ya, for the August 2021 issue of North Peoria Lifestyle magazine.

What Ales Ya North Peoria Lifestyle August 2021

Lifestyle Publications: 2021 Ram 1500 TRX Crew Cab 4x4

Reviewed the new 2021 Ram 1500 TRX Crew Cab 4×4 for the August 2021 issue of Scottsdale Lifestyle magazine.

2021 Ram 1500_North Peoria Lifestyle_August 2021

Lifestyle Publications: Homemade Soap by Lex

Interviewed and profiled 12-year-old Alexis (Lex) Escobar, owner of Homemade Soap by Lex, for the August 2021 issue of North Peoria Lifestyle magazine.

Homemade Soap by Lex_North Peoria Lifestyle_August 2021

Lifestyle Publications: 2021 Jeep Wrangler

Reviewed the new 2021 Jeep Wrangler for the August 2021 issue of Paradise Valley Lifestyle magazine.

2021 Jeep Wrangler_North Peoria Lifestyle_August 2021

Lifestyle Publications: Review the 2021 Toyota GR Supra 3.0 Premium

Reviewed the new 2021 Toyota GR Supra 3.0 Premium for the July 2021 issue of Scottsdale Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Review the 2021 Lexus RC F Fuji Speedway Edition

Reviewed the luxury sport coupe, the 2021 Lexus RC F Fuji Speedway Edition, for the July 2021 issue of Paradise Valley Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Robyn Halperin of Robyn's Nest for "Inspiring Women"

Interviewed and profiled Robyn Halperin, owner of Robyn’s Nest, for an article on Inspiring Women in the Premier July 2021 issue of North Peoria Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: William Nasralla of DaVinci Luxe

Interviewed and profiled William Nasralla of DaVincin Luxe for the June 2021 issue of Scottsdale Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Jessica Wenger of Naked Rebellion

Interviewed and profiled Jessica Wenger, owner of Naked Rebellion, for the May 2021 issue of Paradise Valley Lifestyle magazine.

Passion Graham Scottsdale Lifestyle

Lifestyle Publications: Sky Wellness

Created content for the April 2021 issue of Scottsdale Lifestyle about Scottsdale, Arizona-based Sky Wellness. Interviewed company representatives and wrote B2C magazine article.

LuxeSource.com

Created content for “Inside Edition” that featured five Phoenix-area landscape designers. Also interviewed Julia Buckingham about her new Phoenix retail shop.

LuxeSource.com

Created content for “Radar/Scene” section that featured design studios and a new retail business. The feature included an interview with artist Andy Burgess.

The Lidler 2019

Editor and content creator for The Lidler, an internal employee magazine for Lidl US. You can click below to view a short sample of this proprietary project.

Experience Scottsdale: Luxury Shopping

Wrote a B2C article about luxury shopping experiences in Scottsdale, AZ for the annual visitor guide for Experience Scottsdale, the visitor bureau for Scottsdale, AZ.

Experience Scottsdale Website Content

I created B2C website content for Experience Scottsdale, the website for the Scottsdale (AZ) Convention and Visitors Bureau.

Montage Magazine: Moisture Makeover

Wrote a B2C article about moisture products available through Montage hotel spas. This article appeared in print in the magazine for the hotel’s guests and online.

Interview and Profile of Restaurateur Sam Fox for Richman Media Group

Interviewed Arizona-based restaurateur Sam Fox of Fox Restaurant Concepts for Richman Media Group.

Interview and Profile of Designer Whitney Pozgay for Richman Media Group

Interviewed designer Whitney Pozgay for Richman Media Group publications.

Richman Media Group: HUB Clothing

Article about HUB clothing in Phoenix for Richman Media Group publications.

Arizona Food Industry Journal: Coca-Cola Enterprises

Wrote a cover article feature about the Coca-Cola Company for the Arizona Food Industry Journal, the monthly magazine for the Arizona Food Marketing Alliance.

Western Lifestyle Retailer: Gearing Up for the Holidays

B2B article about ways retailers can manage seasonal and part-time workers during the holidays. Explores ways to find quality workers, hire the right number of employees, and promote teamwork.

Western Lifestyle Retailer: Footloose & Fancy

B2B article about alternative women’s western footwear. Explores what’s selling, hot trends, and retailer resources.

Western Lifestyle Retailer: Let the Sun Shine In

B2B article covering western-style sandals or flip-flops. Includes marketing, customer tips, and sandal-merchandising tips along with retailer resources.

Western Lifestyle Retailer: Cool Straws Are Hot

B2B article about women’s western hats. Discusses ways to make them work in your retail shop. Discusses trend vs tradition, biggest sellers, profit pointers, keys to retail success, and retailer resources.

Western Lifestyle Retailer: Corral Necklace Customers

B2B article about ways retailers can use custom western jewelry to attract customers. A look at trends, the classics, how to work with artisans, and retailer resources.

Western Lifestyle Retailer: China in a Bull Market

B2B article about the western-tableware market. Discusses quality, style, retail challenges, manufacturers, wholesale shows, and resources. 

Western Lifestyle Retailer: Barbwire—The West is Wild Again

B2B article about a retail shop in North Scottsdale. Discusses retail space design, customer service, and a profile on the owner.